Piedmont Avenue Consulting was founded by David Mitroff, Ph.D., to meet the growing needs of the consulting relationships he has built with organizations and business owners in the San Francisco Bay Area and beyond over the last 15 years.
Dr. Mitroff questions assumptions, offers creative ideas, and encourages new initiatives from strategy through implementation, from company formation to enhancing an existing organization.
His numerous consultative sales and technology positions, along with co-founding three companies, have covered diverse environments including technology, business, legal, financial, retail, restaurant, government, academic, and health care. These comprehensive experiences, along with an extensive network of contacts are uniquely leveraged and differentiates David from other consultants.
David’s extensive education includes a Doctorate Degree, Masters, and Bachelors, in Clinical Psychology with additional coursework in law and business administration. This wealth of knowledge is transferred to clients, in particular, David shows clients how to master the psychology behind the customers decisions leading to heightened sales, increased customer experiences, and enhanced relationship building techniques.
Clients benefit from his strong personal initiative, professional demeanor, business maturity, technical knowledge, goal-orientated, authenticity, leadership, outside of the box, management and inter-personal abilities and skills.


Increasing profits through creative marketing and sales strategies