Publishing e-newsletters and e-books are excellent ways to promote an individuals and or a company’s expertise. Giving a chapter of a book away online (even if you have only written a chapter) is an excellent way to establish value. Sending out weekly, monthly, or quarterly e-newsletters is made very easy by using one of several programs including Constant Contact or Vertical Response. Constant Contact provide templates for writing the e-newsletters, building your email membership lists, automating the signup processes, and removing people who no longer want to be on the distribution list. The old e-newsletters can then be added to the content on your Website making the website a greater source of information, while at the same time this additional content is now searchable by search engines. The newsletters also keep you and your companies services and products on the mind of potential customers, helps retain existing customers, and is a place to promote new offerings. Blogs or online commentaries, stories, and examples of you or your business in action can also be a way to show knowledge and increase awareness of your business.
Piedmont Avenue Consulting assists our clients in the production of E-books, E-newsletters, and blogs. Contact PAC today to see how we can assist your website and Internet needs.
Piedmont Avenue Consulting is the San Francisco Bay Area’s premier boutique consulting firm exclusively serving small to medium sized organizations and business owners to improve productivity and performance. Our clients include restaurants, retail specialty stores, financial services firms, high-growth start-up companies, real estate agencies, individual entrepreneurs, and other diverse organizations.
Increasing profits through creative marketing and sales strategies